The Issue Of Teen Pregnancy - 1082 Words

I suppose no one ever really expects things to happen to them until they actually happen. At least, that’s how I viewed things until I got pregnant with my first and only child at fifteen years old. It’s almost exactly the way they portray it in Hollywood movies and television shows and books. Although, unlike those books and shows, I never lost any friends from this experience. I will say that people are much more understanding nowadays. Still, no one is ever really ready to be a mom, especially at fifteen. Statistics say that seven out of ten girls that get pregnant while still in high school will drop out. Seventy percent of girls will drop out of school. In 2013, 273,105 babies were born to girls aged 15-19. That’s a terrifying number, but teen pregnancy rates are lower than ever before. Being part of the thirty percent that made it through high school, I will say one thing: the reason I made it through all four years (that’s right, there was never a moment of my high school career in which I was never a parent) was because I never saw myself doing anything else. The opportunity for school was always there. I was and still am one of the lucky few that have the opportunity for education, unlike many other countries where girls are condemned from schooling. I always knew I was going to college, and sure enough, I am the first person in my immediate family to attend a four-year university. My mother got pregnant at seventeen years old and had to drop out of high school.Show MoreRelatedThe Issue Of Teen Pregnancy1722 Words   |  7 Pagesestablishing her equality and worth in the eyes of her male counterpart. But although she may have broken many barriers and achieved great accomplishments, there are still some deep rooted issues which continue to affect her in a most insidious manner. One of the issues that women face in the United States is teen pregnancy which is still an enormous problem that needs to be addressed. The rates ar e still higher than they were only a decade ago. Becoming a parent permanently and profoundly alters a teenagerRead MoreThe Issue of Teen Pregnancy1458 Words   |  6 PagesTeen pregnancy The issue of teen pregnancy is a fact that can no longer be overlooked in terms of its magnitude in the society today. Despite the widespread sex education and peer counseling and guidance, there still is a wide prevalence of teen pregnancy, a challenge that does not only affect the teenagers but the society at large. Effects of teen pregnancy The aspect of teen pregnancy is one of the most challenging situations to be in as a young person as it could interrupt flow of schoolRead MoreThe Issue Of Teen Pregnancy Essay1436 Words   |  6 Pagesled to fewer teen births. It is thought to be that when teens tune into the show, they learn to practice safer sex. â€Å"16 and Pregnant† was named one of the best ways to campaign about the issue of teen pregnancy. The show was a way to attack the issue of teen pregnancy head on. Comparing to all fully developed countries, the U.S, has the highest rates of teen pregnancy. This was seen as a major problem to many that was aware of the problem. Even though the number of teen pregnancies was high, thereRead MoreThe Issue Of Teen Pregnancy1391 Words   |  6 Pagesyear. At least sixty percent of pregnancies result in births, thirty percent are abortions, and fifteen percent are miscarriages. About twenty-five percent of teen moms have another child within twenty four months of t heir first kid. Teen pregnancy is a problem in many parts of the world. But the United States has the highest teen pregnancy rate among any other country. Only about fifty percent of teen moms actually graduate high school, and less than two percent of teen moms earn a college degree byRead MoreThe Issue Of Teen Pregnancy1739 Words   |  7 Pagesbaby. In developed countries like the United States of America, Great Britain, Canada, France and Sweden all deal with teenage pregnancies. The only difference between these countries is the percentage of teen pregnancy each country has. Each country has similar methods of birth control, and the only difference is the rate between all five developed countries. Teen pregnancy is a major concern in today’s society; there are many limiting reasons that do not allow people to access contraceptives, andRead MoreTeen Pregnancy : A Social Issue1371 Words   |  6 PagesTeen pregnancy is a very controversial social issue and the vast major ity of Americans consider the outrageous rate of teen pregnancies a severe issue, certainly a problematic occurrence that is believed to be a moral decline in our country. Teenagers are physiologically capable of reproducing but not emotionally or financially prepared to be parents at such a tender age. Through various research studies a plethora of determinants has pin pointed teens unprecedented pregnancies. One cause of thisRead MoreTeen Pregnancy Is A Serious Issue982 Words   |  4 PagesThe social issue I will be addressing throughout my paper is teen pregnancy. The term teen pregnancy is referring to teens between the ages of 13-19 who become pregnant (Akella Jordan, 2015). Despite the fact that teen pregnancy rates have dropped within the past twenty years, United States continues to have the highest rates of teen pregnancy in comparison to all other developed nations ( Akella Jordan, 2015). Teen pregnancy is a serious issue for a multiplicity of reasons. A teenager w ho hasRead MoreControlling the Issue of Teen Pregnancy635 Words   |  3 PagesTeen pregnancy is a problem that is plaguing the U.S., as well as other countries. This social problem affects teens of every ethnic and economic background. Before we discuss what some organizations are doing to help, let’s look at some of statistics surrounding teen pregnancy. Even though this is a serious problem, the good news is that teen birth rates in the United States have dropped almost continuously since the early 1990s — including a six percent drop from 2011 to 2012 — further decreasingRead MoreThe Social Issue Regarding Teen Pregnancy756 Words   |  4 PagesPurpose: The social issue regarding teen pregnancy is still very prevalent in the United States. Teen pregnancy is a huge issue because it is known to have a negative effect on the mother and most importantly the child. An initial study was conducted on two teenage mothers prior to having their child. The researcher wanted to further investigate the same population for a better understanding of teenage motherhood. The purpose of case study was to examine the perceptions of two adolescent mothersRead MoreTeen Pregnancy Is Becoming More Of An Issue992 Words   |  4 PagesTeen pregnancy is becoming more of an issue in young Americans nowadays as we are the generation starting this we must attempt to slow down the process. Pregnancy is the period from conception to birth. After the egg is fertilized by a sperm and then implanted in the lining of the uterus later developing into a placenta and embryo to become a fetus and grow (the free dictionary). The miracle of life; teens seem to be experiencing this way to early on in life; Statistics show that in 2013 a total

What is Suicide and Why Does It Occur - 1142 Words

â€Å"Suicide is a permanent solution to a temporary problem.† Phil Donahue said these words, hoping to send a message; a message that suicide is a temporary and irreparable solution to an otherwise less than unmanageable problem. Suicide continues to be a phenomenon that no one fully understands. The rise of suicide can be directly interpreted by its precursors and their validity in newer generations such as adolescents in a time and society such as this. Suicide has moved from the realm of total taboo to a topic of increasing interest and concern for ail. Suicide, as a means of ending ones life, is not an accepted way to die in western culture. Some researchers have alluded that it may be normal for someone to use suicide as a means of†¦show more content†¦This integration is constantly being guided by family and societal rules. If these tasks are not fully completed, then Erikson suggests that that individual will experience a psychosocial crisis. A psychosocial cr isis is a person’s efforts to adjust to the demands of the social. environment at each stage of development. These demands are usually guidelines and expectations of behavior made by family and society. Meeting these demands may call for more self control or more skill development. For sorne individuals, the demands lead to tension, which is what Erikson refers to as a crisis. The word crisis is normal set of stresses and strains, rather than an extraordinary range of events (Newman Newman 1984, p.31). These eight stages of development include: Autonomy from parents, physical maturity, sex-role identity, integrated morality, career choice, formal operations, emotional development, and membership in peer groups. A person may have been receiving subtle messages that they are unwanted and expendable. These feelings of being unwanted can escalate during adolescence, and the messages received can foster suicide attempts. It is easy to see how this added dimension can further cloud existing issues, especially as the adolescent and parents are striving for the eventual separation that is to occur. Parents. This occurs not only because there may be only one parent available, they feel, but becauseShow MoreRelatedAssisted Suicide Should Be Legal909 Words   |  4 Pages The Suicide Debate Does a suffering person have the right to end their own life? That is the main debate behind assisted suicide. Assisted suicide is a very secretive, but surprisingly available option for people who are suffering. The documentary The Suicide Plan is largely presented from the point of view of the people who believe assisted suicide should be legal. The documentary takes us inside the hidden world of assisted suicide, as seen through the eyes of the people considering it. AssistedRead MoreA Way Out: Suicide Essay1703 Words   |  7 Pagesâ€Å"Suicide does not end the chances of life getting worse, suicide eliminates the chance of it getting better,† said tumblr.com. Suicide is the act of taking of your life on purpose, and people in the United States, from the age of 10 to 65, have been committing suicide since the mid 1900’s. The rich and the famous go through suicidal thoughts and sometimes put it into their work; this process has been going on for decades. Committin g suicide is a person trying to escape the pain and aloneness thatRead MoreBullying in Todays Society Essay1252 Words   |  6 PagesBullying In Today#8217;s World. Approximately 12, 8-10 year old children commit suicide every year because they are victims of bullying. Whereas 1.3 million children a year bully others. What is bullying? As defined in the Merriam-Webster dictionary, one who hurts or intimidates others. This assault may occur in two principle forms, verbal or physical. There are specific reasons why bullying happens and specific solutions that could help save as many as 12 lives a year. BullyingRead MorePersuasive Essay On Suicide1622 Words   |  7 Pageshealth states, â€Å"Suicide is the 3rd leading cause of death for people from 15 to 24 years old. On a average, 1 person commits suicide every 16.2 minutes. That one suicide could affect other people.† Suicide takes its toll on people when it comes to certain things like depression, loneliness, or peer pressure(bullying). Suicide is one of the highest causes of death because so many think that is a way to get out of certain things or when they feel like they should just give up. Suicide could be preventedRead MoreDystopian Society In 2 B R 0 B1232 Words   |  5 Pagesbeen cured, creating a utopia in concept; however, upon closer inspection, the society is a dystopian society driven by suicide. In current times, suicide is a plague that science is attempting to help bring down; however, in â€Å"2 B R 0 2 B,† suicide is the only way to allow a newborn child to survive, a national department was created, and people became willfully ignorant of what occurs in the department. Through this dreary image of a society, one character gives insight to the true nature- the painterRead MoreTeens that Commit Suicide Are Not Selfish1080 Words   |  4 Pagesa teen, we stumble upon different issues that are overbearing and stressful. One of the major problems is teenage suicide. Teenage suicide is slowly arising, and is becoming more serious year after year. â€Å"Suicide is the third leading cause of death for teens†(†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦). As a result, it is progressively important on how we handle suicide, the major affects it causes, and understanding why teens choose to take that pathway. The teenage years are one of the roughest years to face. You go through bullyingRead MoreAssisted Suicide Should Be Legal1130 Words   |  5 PagesDoes a suffering person have the right to end their own life? That is the main debate behind assisted suicide. Assisted suicide is a ve ry secret, but surprisingly available option for suffering people. The documentary The Suicide Plan focuses on the people who believe assisted suicide should be legal. The documentary takes us inside the hidden world of assisted suicide, as seen through the eyes of the people considering it. Assisted suicide is only legal for terminally ill patients in Oregon andRead MoreThe Construction Of The War On Terrorism1103 Words   |  5 Pagesor threatened use of force against civilians to provoke political or social change. Shared elements of terrorism also include that it is political in nature or intent, its perpetrators are non state actors, and its targets are noncombatants. In â€Å"What Is Terrorism?,† terrorism expert, Bruce Hoffman notes that the acts of terrorism began over 2,000 years ago. In the past, any violence that was perpetrated by an individual on the behalf of an existing organizational entity or movement with an identifiableRead MoreBullied to Death in School Essay625 Words   |  3 Pagescommitting suicide in the past year alone. --- Bullied to Death in Americas Schools - ABC News - Oct 15, 2010   Ã‚  Ã‚  Ã‚  Ã‚  Approximately twelve, 8-10 year old children commit suicide every year because they are victims of bullying. Whereas 1.3 million children a year bully others. What is bullying? As defined in the Merriam-Webster dictionary, a bully is one who hurts or intimidates others. This assault may occur in two principle forms, verbal or physical. There are specific reasons why bullyingRead MoreThe Between China And China736 Words   |  3 PagesIntroduction From January 23rd, 2010 till now, there are over 30 similar suicides happen in Mainland, China. Even in the January, 2010, there were 13 labours jumped from the residence to kill themselves. All the victims were the workers that worked for the technology company called FIH Mobile Limited which was known as Foxconn International Holdings Limited before they died. It brought the whole society to concern about what was happened in the Taiwan technology company. Then it was found out that

Organizational Change Management Activities †MyAssignmenthelp.com

Question: Discuss about the Organizational Change Management Activities. Answer: Introduction The purpose of this task is to provide a brief overview about thechange management activities prevailing in the organization. Further it talks about the factors driving thechange management activities in an organization. Change is the only constant factor in the organization which occurs to help organizations succeed in their business process. Some of the change management models are also described in the task which tells about the use and implication of change in an organization. Further it is not necessary that all organizations will apply and adopt thechange management techniques easily, sometimes the management also resist to such changes resulting which, the organization lacks competence in the competitive market (Bogers, West 2012). So the task explains the resistance to changes process in the organization and recommends that how organizations shall overcome such resistance. Further details about thechange management process in an organization are discussed below: Change management According to Burnes (2012), change management refers to the process of changing the organizations current working business model into a model which use innovation and achieve the future objective efficiently. The author also believes that initiation of this process in the workplace management is a difficult task like the managers needs to initially build up a blue print and a plan which they shall follow in order too successfully initiate change management activities in an organization. Thus, it shall be noted that Burnes and Oswick (2011), says that the process of change management shall restructure the organizations business process and culture so as to create an effect of the external environment. But some of the authors see change management as an easy task which is the requirement of the process of the organization. They believe that without the process of change management organization perform work but inefficiency is not developed so with the help of change management they perceive what they want. Thus, this is a simple way to drive the positive results in the way of the organization. Factor driving change Change management is only possible in the organization if there comes some unseen liability or new requirement in their regular work to which they are unable to adjust. Resulting to which, the company needs to initiate and implement the change management in the organization. So the internal and external factors which drive change management in an organization are discussed below: Competition: Competition is one of the most important factors due to which all organizations face the process of change in their organization. So, it shall be said that competition is the factor which drives change in the organization. The entrance of new competitors in the market forces the existing players in the target market to change their marketing strategy. As competition is a risk for all the organization as it can eliminate any organization and reduce its growth in the market. So, in order to be in the competition and maintain their competence in the market it becomes necessary for the companies to initiate change management practices in their process (Carter, et. al., 2013). Technology: another factor which drives change management practices in an organization is the technology implementation in the industry. Innovation in the technology forces the organizations to change their out dated technology and adopt the new and efficient technology which can help them to gain success in the target market. Further it shall be noted that technology is one way for the organizations which can help them to remain in the competition and differentiation them in the target market. So, in case if the competitor comes up with more innovative technology, then the other company fears of replacement. So, resulting to which technology has become one of the factor which drives change management in an organization (Pugh 2016). Governmental Regulation: government regulation is the factor which changes the features and working process of all organizations present in the industry. Government regulations are present in external environment which affects the working of all the organizations present in the industry. Depending on the data acquired by the government, they can any time change the legislations and regulation; in accordance to which it is compulsory for the organizations to change their managerial activities as well. Innovation: All organization wants to achieve competence in the target market and create an identified position in the market. So, for that purpose they implement creativity and innovation in their business process which is regarded as change management in the organization. Change occur which business process changes its working to get better outcomes. So, organizations use innovation as change management to produce better results in the external environment (George 2016). Change Management Models There are many theories and models used in an organization which aims to initiate change management in their business process. Further some of the change management theories are discussed below: Thurley Model of Change: The model was defined by K. Thurley under which the researchers gave five major tactics to the companies worldwide to initiate change in the organizational process. Further the strategic changes are discussed below: Directive: This strategy of Thurley model denotes the obligations which the company receives to make changes in the crucial times when all the programs defined by the organization fail. Bargained: Further the bargained approach under this model shows the view that the power of the management is shared between the employee and employer in the organization. Also some negotiations are always required in such changes as well. Hearts and minds: This process refers to the change in the attitude and thinking of manpower present in the company. This type of approach looks for the positive reply from the employees of the company. Thus, with this process the organization aims to achieve the defined target as well. Analytical: Under this approach, the organization needs to plan and implement the changes in the organization first and then move on the subsequent stages. Firstly the organization needs to create a blue print of the defined plan and then analyze the possible results of the approach (Kim 2015). Action-based: This phase of the strategy looks for the way through which the leaders implement the actions of change management in the organization through analytical and theoretical model of change management. Lewins Force Field Analysis: This model was developed by Kurt Lewin in the year 1947. This model is called three step model and the three phase of the Lewins model is discussed below: Unfreezing: it refers to the process leaving the old and traditional laws which bars the growth of the company. This aspect aims to the wider the thinking skills of the employees of the organization and makes them capable to adapt new and innovative changes. The leaders of the organization shall help the employees to come forward and accept the innovation present in the organization. Thus, basically main aim of this task is to change the mindset of the employees of the organization against different aspects present. Change: transition or change refers to the step under which new ideas and creative thinking skills are learned and used by the people present in the management. This phase includes the actual changing process initiated in the organization. The employees aim to perform the functions according to the changes initiated in the organization and act with full solidarity in all case. Refreezing: refreezing refers to the process under which the employees shall understanding and use it in action, the activities which are taught by the higher authority of the managerial team (Shirey 2013). Furthermore talking about suitability of different models in the organization, it shall be noted that the organization uses such approaches depending upon change which they want to implement in workplace. In more precise manner it shall be noted that the Thurley model is majorly used in organizations when they need to change the whole structure of the organization. To make all elements present in the management acceptable towards the changes, this approach is used. Whereas, in case of the Lewins model, it is majorly used when the organization wants to make changes in one specified department of the company so they unfreeze that department and initiate changes and freeze it. Thus, depending upon the change and suitability the organization makes use of such models. Resistance to change There is a well-known saying which states that occurrence of change in an organization is not the problem but resistance to change is a major problem caused inn organizations. Resistance to change refers to the rigidity of the organizations to adopt and implement activities which includes change in the organization. If the workforce present in the organization in not flexible and welcoming towards innovation then it becomes difficult for them develop change in the organization (Shimoni 2017). Further it shall be noted that resistance to change is an initiative taken by the individuals or groups when they feel that a change is going to occur in their workplace environment. There are many factors due to which the employees resist to change happening in the organization, maybe they fear of losing their power in the organization or they do not have efficient knowledge to adopt the innovative changes happening in the organization. Also there is all type of people present in the organization, some might look at this change as a positive aspect and other might not. But it depends upon the capabilities of the managers to satisfy all the employees in the organization and ask them to implement the change management practices in the organization (Ouma 2017). Importance of Change Management Considering to the above statement the fact is understood that change management is an important aspect which shall be initiated by the employees in the organization. Further the important of such change in an organization is discussed below: Reduction in cost: With the implementation of innovative and creative ideas in the organization, the management tends to reduce the cost implied in the organization. With the use of such practice the organization eliminates the areas which incur heavy cost resulting to which, the company receives more profits and less expenses. Innovation: innovation is the biggest aspect which an organization attains with the initiation of change management process in the organization. This tool is utilized in the organization with the help of change management process only. Also change management process eliminates the traditional methods and helps the organization to use new and innovative trends present in the market (Hayes 2014). Decrease in resistance: resistance is an aspect related to change management which reduces the growth of the organization in the global context. As this process stops the organization from implementing changes in their internal management, due to which the company lacks the pace in the international market and falls behind in the competition. Resulting to which, with the help of the process of change management in the organization the employees become flexible to adopt such changes and become habitual to that. Also it shall be noted that with the help of this process the employees increases their efficiency to work as well (Langley, et.al., 2013). Conclusion and Recommendation Thus, in the limelight of above mentioned events the facts that shall be noted are that all the organizations in todays world need to implement the change management process in the organization. This process helps the organizations to become competent in the target market so that they can effectively compete in the market. The above mentioned task discusses about the change management theories and its implication in the internal process of the organization. Further the task justifies to the requirements of the task and explains the importance of change management implications in an organization. Further there are few recommendations which shall be used by organizations to improve the efficiencies in a better way which is discussed below: Plan: In order to initiate a plan initially the organization shall implement a plan on the basis of which they shall aim to implement changes in the organization. A Valid vision and mission shall be implemented by the managers in the organization. Communication: Further communication of the planned task shall be implemented in the organization. Communication will help the employees to talk about their issues and resolve them effectively in the organization. Further communication will also help the mangers to initiate the change management plan effectively. Also the managers shall communicate the plan in simple words so that it is understandable by all. Further after which the superiors shall monitor the activities and then communicate the scope of changes as well. Motivate: Motivation is one of the most important aspect with the help of which employees can focus and accomplish their change management objective in the organization. If the manger would motivate the employees then they would become more efficient to initiate changes in the organization. References Bogers, M. West, J., 2012. Managing distributed innovation: Strategic utilization of open and user innovation. Creativity and innovation management, 21(1), pp.61-75. Burke, W.W., 2017. Organization change: Theory and practice. Sage Publications. By, R.T., Burnes, B. Oswick, C., 2011. Change management: The road ahead. Journal of Change Management, 11(1), pp.1-6. Carter, M.Z., Armenakis, A.A., Feild, H.S. Mossholder, K.W., 2013. Transformational leadership, relationship quality, and employee performance during continuous incremental organizational change.Journal of Organizational Behavior,34(7), pp.942-958. George, B.U.C.?.?.A., 2016. Organizational Change Management: Part Of The Management Strategy. Revista Economic?, 68(5). Hayes, J., 2014.The theory and practice of change management. Palgrave Macmillan. Kim, T., 2015. Diffusion of changes in organizations.Journal of Organizational Change Management,28(1), pp.134-152. Langley, A., Smallman, C., Tsoukas, H. Van de Ven, A.H., 2013. Process studies of change in organization and management: Unveiling temporality, activity, and flow. Academy of Management Journal, 56(1), pp.1-13. Ouma, C.A., 2017. Planning for Organizational Change and the Role of Leadership in Implementing Change. Pugh, L., 2016. Change management in information services. Routledge. Shimoni, B., 2017. What is Resistance to Change? a habitus oriented approach. The Academy of Management Perspectives, pp.amp-2016. Shirey, M.R., 2013. Lewins theory of planned change as a strategic resource. Journal of Nursing Administration, 43(2), pp.69-72.

Young Goodman Brown Essay Essays - Young Goodman Brown

Young Goodman Brown Essay What is blind Faith? Faith is accepting what you are taught or told without trying to prove or disprove it, rather than discovering it through experience. Atheism suggests that those who believe in God have blind faith-and they do. It has not been proven that God exists; similarly, it has not been proven that humans are kind, honest, and good by nature. Young Goodman Brown is a character in "Young Goodman Brown," who leaves his known world in Salem village and travels an unknown road in a dark forest in the middle of the night, a common motif in literature better known as the Hero's journey, and is faced withobstacles. He must decide if he will carry his journey out till the end, or turn back and not learn the truth about himself and other humans. The story "Young Goodman Brown," by Nathaniel Hawthorne traces Young Goodman Brown's experiences, physical and psychological, paralleling the Hero's Journey and showing how he discovers that humans are truly evil by nature; therefore, altering his views of other humans and life itself. In the beginning of the story, Goodman Brown is faced with a decision to stay home with his wife another night or to take off on his journey. This parallels his psychological decision to leave behind all that he knew to be true up until that point and discover the truth no matter how harsh it may be. The call, from the Hero's journey, is when Goodman Brown decides to go out alone to discover himself. Faith, his wife, is urging him to stay with her instead of leaving that night. She almost convinces Brown to stay, but his desire to discover himself overpowers his desire to stay with Faith. The struggle going on inside of Goodman Brown's head is really between remaining innocent and having blind faith in the nature of man or embarking on the journey to discover his true self, no matter what that may be. The threshold, or jumping off point for Brown, is when he has made his final decision to ignore his wife's pleas and take his journey. It is ironic when Faith finally lets him go and says, "Then God bless you! ?and may you find all well when you come back" (pg. 87). He is only gone one night and nothing substantial changes in Salem village while he is gone, but since he is so dramatically changed emotionally during his excursion, he remains sad and distrustful for the rest of his life, due to knowing the truth about human nature. Young Goodman Brown must leave behind his known world, Salem village, and enter an unknown world, the forest, to face challenges he must be capable of overcoming. Allegorically, he embarks on a psychological and spiritual odyssey. Entering an unknown territory is scary and puts a person at a much higher physical and emotional risk. "There may be a devlish Indian behind every tree" shows how insecure Young Goodman Brown is in the forest because he is exposing himself to danger, which in this case, is evil itself (pg. 88). He must stay strong and overcome his weaknesses to get past his biggest fears and continue his Hero's journey. Goodman Brown is tempted to turn around and go home, but he sticks it out, and continues onward. Goodman Brown remarks, "What if the devil himself should be at my very elbow!" just before noticing a man, similar in appearance to himself, sitting under a tree (pg. 88). This man speaks as if he was expecting Brown although Brown is a little shocked to see him. He represents the previously unrecognized evil nature of Young Goodman Brown, possibly the devil himself. Although Goodman Brown is reluctant to continue, this man convinces him to go just a little further. Goodman Brown tries to explain why he wishes to turn back by saying, "My father never went into the woods on such an errand, nor his father before him. We have been a race of honest men and good Christians?" (pg. 89). The man replies that he has walked this road with all Brown's ancestors before, and therefore, convinces Brown to continue the path. Also, the man must explain that even people who appear dignified and honorable such as the minister, have taken the path. Young Goodman Brown comes across Goody Cloyce who taught him his catechism in youth, as well as the minister and Deacon Gookin who were his spiritual and moral advisors. Seeing them on the same path was

Robert Clive - Biography of 18th Century British General

Robert Clive - Biography of 18th Century British General Born September 29, 1725 near Market Drayton, England, Robert Clive was one of thirteen children. Sent to live with his aunt in Manchester, he was spoiled by her and returned home at age nine an ill-disciplined troublemaker. Developing a reputation for fighting, Clive compelled several area merchants to pay him protection money or risk having their businesses damaged by his gang. Expelled from three schools, his father secured him a post as a writer with the East India Company in 1743. Receiving orders for Madras, Clive boarded the East Indiaman Winchester that March. Early Years in India Delayed in Brazil en route, Clive arrived at Fort St. George, Madras in June 1744. Finding his duties boring, his time at Madras became more livelier in 1746 when the French attacked the city. Following the citys fall, Clive escaped south to Fort St. David and joined the East India Companys army. Commissioned as an ensign, he served until peace was declared in 1748. Displeased at the prospect of returning to his regular duties, Clive began to suffer from depression which was to plague him throughout his life. During this period, he befriended Major Stringer Lawrence who became a professional mentor. Though Britain and France were technically at peace, a low-level conflict persisted in India as both sides sought an advantage in the region. In 1749, Lawrence appointed Clive commissary at Fort St. George with the rank of captain. To advance their agendas, the European powers often intervened in local power struggle with the goal of installing friendly leaders. One such intervention occurred over the post of Nawab of the Carnatic which saw the French back Chanda Sahib and the British support Muhammed Ali Khan Wallajah. In the summer of 1751, Chanda Sahib left his base at Arcot to strike at Trichinopoly. Fame at Arcot Seeing an opportunity, Clive requested permission to attack Arcot with the goal of pulling some of the enemys forces away from Trichinopoly. Moving with around 500 men, Clive successfully stormed the fort at Arcot. His actions led to Chanda Sahib sending a mixed Indian-French force to Arcot under his son, Raza Sahib. Placed under siege, Clive held out for fifty days until relieved by British forces. Joining in the subsequent campaign, he aided in placing the British candidate on the throne. Commended for his actions by Prime Minister William Pitt the Elder, Clive returned to Britain in 1753. Return to India Arriving home having amassed a fortune of  £40,000, Clive won a seat in Parliament and aided his family in paying off its debts. Losing his seat to political intrigues and needing additional funds, he elected to return to India. Appointed governor of Fort St. David with the rank of lieutenant colonel in the British Army, he embarked in March 1755. Reaching Bombay, Clive aided in an attack against the pirate stronghold at Gheria before reaching Madras in May 1756. As he assumed his new post, the Nawab of Bengal, Siraj Ud Daulah, attacked and captured Calcutta. Victory at Plassey This was partially provoked by British and French forces reinforcing their bases after the beginning of the Seven Years War. After taking Fort William in Calcutta, a large number of British prisoners were herded into a tiny prison. Dubbed the Black Hole of Calcutta, many died from heat exhaustion and being smothered. Eager to recover Calcutta, the East India Company directed Clive and Vice Admiral Charles Watson to sail north. Arriving with four ships of the line, the British retook Calcutta and Clive concluded a treaty with the nawab on February 4, 1757. Frightened by the growing power of the British in Bengal, Siraj Ud Daulah began contacting the French. As the nawab sought aid, Clive dispatched forces against the French colony at Chandernagore which fell on March 23. Turning his attention back to Siraj Ud Daulah, he began intriguing to overthrow him as the East India Companys forces, a mix of European troops and sepoys, were badly outnumbered. Reaching out to Mir Jafar, Siraj Ud Daulahs military commander, Clive convinced him to switch sides during the next battle in exchange for the nawabship. As hostilities resumed, Clives small army met Siraj Ud Daulahs large army near Palashi on June 23. In the resulting Battle of Plassey, British forces emerged victorious after Mir Jafar switched sides. Placing Jafar on the throne, Clive directed further operations in Bengal while ordering additional forces against the French near Madras. In addition to overseeing military campaigns, Clive worked to refortify Calcutta and endeavored to train the East India Companys sepoy army in European tactics and drill. With things seemingly in order, Clive returned to Britain in 1760. Final Term in India Reaching London, Clive was elevated to the peerage as Baron Clive of Plassey in recognition of his exploits. Returning to Parliament, he worked to reform the East India Companys structure and frequently clashed with its Court of Directors. Learning of a rebellion by Mir Jafar as well as widespread corruption on the part of company officials, Clive was asked to return to Bengal as governor and commander in chief. Arriving at Calcutta in May 1765, he stabilized the political situation and quelled a mutiny in the companys army. That August, Clive succeeded in getting Mughal emperor Shah Alam II to recognize British holdings in India as well as obtained an imperial firman which gave the East India Company the right to collect revenue in Bengal. This document effectively made it the ruler of the region and served as the basis for British power in India. Remaining in India two more years, Clive worked to restructure the administration of Bengal and attempted to halt corruption within the company. Later Life Returning to Britain in 1767, he purchased a large estate dubbed Claremont. Though the architect of the growing British empire in India, Clive came under fire in 1772 by critics who questioned how he obtained his wealth. Ably defending himself, he was able to escape censure by Parliament. In 1774, with colonial tensions rising, Clive was offered the post of Commander-in-Chief, North America. Declining, the post went to Lieutenant General Thomas Gage who was forced to deal with the beginning of the American Revolution a year later. Suffering from a painful illness which he was attempting to treat with opium as well as depression regarding criticism of his time in India, Clive killed himself with a penknife on November 22, 1774.

Remote Sensing - Overview, Types and Applications

Remote Sensing - Overview, Types and Applications Remote sensing is the examination or the gathering of information about a place from a distance. Such examination can occur with devices (e.g. - cameras) based on the ground, and/or sensors or cameras based on ships, aircraft, satellites, or other spacecraft. Today, the data obtained is usually stored and manipulated using computers. The most common software used in remote sensing is ERDAS Imagine, ESRI, MapInfo, and ERMapper. A Brief History of Remote Sensing Modern remote sensing began in 1858 when Gaspard-Felix Tournachon first took aerial photographs of Paris from a hot air balloon. Remote sensing continued to grow from there; one of the first planned uses of remote sensing occurred during the  Ã¢â‚¬â€¹U.S. Civil War when messenger pigeons, kites, and unmanned balloons were flown over enemy territory with cameras attached to them. The first governmental-organized air photography missions were developed for military surveillance during World Wars I and II but reached a climax during the Cold War. Today, small remote sensors or cameras are used by law enforcement and the military in both manned and unmanned platforms to gain information about an area. Todays remote sensing imaging also includes infra-red, conventional air photos, and Doppler radar. In addition to these tools, satellites were developed during the late 20th century and are still used today to gain information on a global scale and even information about other planets in the solar system. For example, the Magellan probe is a satellite that has used remote sensing technologies to create topographic maps of Venus. Types of Remote Sensing Data The types of remote sensing data vary but each plays a significant role in the ability to analyze an area from some distance away. The first way to gather remote sensing data is through radar. Its most important uses are for air traffic control and the detection of storms or other potential disasters. In addition, Doppler radar is a common type of radar used in detecting meteorological data but is also used by law enforcement to monitor traffic and driving speeds. Other types of radar are also used to create digital models of elevation. Another type of remote sensing data comes from lasers. These are often used in conjunction with radar altimeters on satellites to measure things like wind speeds and their direction and the direction of ocean currents. These altimeters are also useful in seafloor mapping in that they are capable of measuring bulges of water caused by gravity and the varied seafloor topography. These varied ocean heights can then be measured and analyzed to create seafloor maps. Also common in remote sensing is LIDAR - Light Detection and Ranging. This is most famously used for weapons ranging but can also be used to measure chemicals in the atmosphere and heights of objects on the ground. Other types of remote sensing data include stereographic pairs created from multiple air photos (often used to view features in 3-D and/or make topographic maps), radiometers and photometers which collect emitted radiation common in infra-red photos, and air photo data obtained by earth-viewing satellites such as those found in the Landsat program. Applications of Remote Sensing As with its varied types of data, the specific applications of remote sensing are diverse as well. However, remote sensing is mainly conducted for image processing and interpretation. Image processing allows things like air photos and satellite images to be manipulated so they fit various project uses and/or to create maps. By using image interpretation in remote sensing an area can be studied without being physically present there. The processing and interpretation of remote sensing images also have specific uses within various fields of study. In geology, for instance, remote sensing can be applied to analyze and map large, remote areas. Remote sensing interpretation also makes it easy for geologists in this case to identify an areas rock types, geomorphology, and changes from natural events such as a flood or landslide. Remote sensing is also helpful in studying vegetation types. Interpretation of remote sensing images allows physical and biogeographers, ecologists, those studying agriculture, and foresters to easily detect what vegetation is present in certain areas, its growth potential, and sometimes what conditions are conducive to its being there. Additionally, those studying urban and other land use applications are also concerned with remote sensing because it allows them to easily pick out which land uses are present in an area. This can then be used as data in city planning applications and the study of species habitat, for example. Finally, remote sensing plays a significant role in GIS. Its images are used as the input data for the raster-based digital elevation models (abbreviated as DEMs) - a common type of data used in GIS. The air photos taken during remote sensing applications are also used during GIS digitizing to create polygons, which are later put into shapefiles to create maps. Because of its varied applications and ability to allow users to collect, interpret, and manipulate data over large often not easily accessible and sometimes dangerous areas, remote sensing has become a useful tool for all geographers, regardless of their concentration.

To what extent does the success of E-Learning depend on the nature of Essay

To what extent does the success of E-Learning depend on the nature of an organisations culture - Essay Example In accordance with a report published in 2009 by CIPD, e-learning is a term, which appeared for fist time in 1999. As noted in the above report, two are the key forms of e-learning, as identified in organizations globally: ‘the web-based training and the Supported Online Learning’ (CIPD 2009). Current paper focuses on the examination of a particular aspect of e-learning: its relationship with organizational culture. Emphasis is given to the potential dependency of e-learning on the nature of an organization’s culture. The role of e-learning within modern organizations is critically reviewed. Then, the interaction between e-learning and the culture of each organization is critically discussed, taking into consideration the findings of studies that have been published in the particular field. 2. E-Learning as an element of the organization In accordance with Rosenberg (2006) e-learning is likely to provide solutions in ‘informational or instructional organizational problems’ (Rosenberg 2006, p.72). The above description of e-learning is, partially, opposed with the most common role of this framework, as a tool covering various organizational needs, as analyzed below. On the other hand, Cross et al. (2002) note that the quality of e-learning, as part of an organization’s plans, is not depended on the funds invested on the relevant project. Rather, it is an issue of managing effectively the resources available and being aware of current challenges of the organization’s internal and external environment. However, the following problem should be highlighted: the term e-learning is often too vague (Servage 2006, p.304), i.e. the parts and the role of the relevant schemes are not clearly explained. This fact can have the following implication: the targets set by the scheme’s initiators are n ot achieved while valuable time and funds are spent without having the chance to be paid back. Despite the value of e-learning, its use in organizations is still limited, mostly because of its requirements. In accordance with a series of statistics published in CIPD, e-learning is mostly used in large organizations, at a percentage of 79% than in medium organizations – the organizations with less than 250 employees are likely to use e-learning just at a percentage of 39% (CIPD 2008). It should be noted that the benefits of e-learning have not been made clear to employees. This problem is reflected in the following fact: in organization where e-learning schemes are available, the percentage of employees participating in these schemes is not over 60% (CIPD 2008). Moreover, the use of e-learning as the unique learning process within organizations seems to be avoided. In a relevant research developed by CIPD (2008) it was proved that most organizations (95%) prefer a blended lear ning scheme, i.e. a learning scheme in which e-learning is combined with other e-learning processes (CIPD 2008). The research developed by Servage (2006) led to the following finding: ‘cost and technology are the most common challenges of e-learning’ (Servage 2006, p.304), a problem which cannot be easily resolved. The use of e-learni

McDonald's Essay Example | Topics and Well Written Essays - 1500 words

McDonald's - Essay Example In case of McDonalds’ regular operation General Manager is controlling assistant and staffs who are mainly focusing on selling different products and offering services to customers. In case of McDonalds’ decision makings are done in a decentralized manner. McDonalds’ has divided its organization structure into three geographic locations. Those are 1) USA, 2) Europe and 3) Asia pacific, Middle East and Africa. Chief operating officers of those three regions directly reports to the CEO for all company related operations. Company’s geographical organization structure has three main hierarchies for operating globally. This organization structure is very simple and well designed. The main products of the McDonalds’ are hamburgers, chicken sandwiches of different types, French fries, breakfast items, desserts and soft drinks. In some markets McDonalds’ also sales vegetarian dishes and salads. It also sales some seasonal foods like McRib. Company is also offering soup in Asian market. It has given lots of importance to the local food. Company has done great localization of their menu. They also maintained local food taboos in different countries like India and Indonesia. McDonalds’ also sells beer in Germany and in various Western parts of Europe. McDonalds’ also provides different services to its customers like free Wi- Fi. Customers can access the Internet facilities by using their mobile phones and laptops without any charges. More than 11,000 restaurants have this super service around the world. The McDonalds’ is having a prepaid card service. It is named as Arch Card. This card helps customers for quick and convenient way of payment at McDonalds’. Customers can buy from any McDonalds’ restaurant with the help of this card (Molch, 2009, p. 182). Company is providing services in terms of giving space for child parties. These services are provided in limited locations. McDonalds’ is World’s largest

Air quality Essay Example for Free

Air quality Essay The quality f air that we breathe in today has significantly reduced over the years. Atmospheric air contains nitrogen, oxygen, carbon dioxide and rare inert gases. Of these, the two highly inevitable ones are oxygen and carbon dioxide. Theses are important for the survival of life n the planet: 02 is useful for animals and CO2 for photosynthesis in plants. The quality of these gases is determined by availability and its pollution-free state. Both factors have contributed to the present unfavorable status quo of these gases with respect to the sustenance of life on the planet. THE TREND Many conferences have held in nations of the world; quite a handful of International Summit have held to address the prevalent menace of environmental pollution that threatens all lives on the Earth. Daily, the number of endangered species increase, and many plants and animals have already gone into extinction as a result of the pollution affecting the quality of atmospheric gases available for daily cellular functions. Human activities such as deforestation and degradation, water pollution through oil spillage and poor river basin development programs have indeed played significantly roles. Besides, exhauist from mechanical equipment and vehicles, gaseous wastes from manufacturing industries, pollution with indiscriminate use of plants chemicals such as herbicides, pesticides, etc have contributed to the reduction in the quality of air available to plants. This has affected the produce of plants, and the health of animals including humans. RECYCLING One must realize the fact that plants constitute a major recycling pathway for the purification of atmospheric air. Photosynthesis uses sunlight and such inorganic molecules like CO2 to produce organic compounds in the from of glucose. This is consumed by animals to produce CO2. O2 is used in oxidation of food in animals with carbon dioxide as byproduct. This pathway is important in determining the quality of atmospheric CO2 and O2, a byproduct of photosynthesis. This implies that any process, natural or man-made, that alters this pathway will affect the recycling process and the availability of good quality air for life. The threat of destruction of rainforest would have tremendous impact on future levels of these gases: It would cause an automatic alteration in the pathway describes above. Plants population would reduce and animals would suffer greatly for this. As a result of this imbalance, atmospheric oxygen and carbon dioxide would change accordingly. CONCLUSION The quality of atmospheric oxygen and CO2 has changes over the years. The threat of rainforest destruction would worsen the change in the future. REFERENCES www.climatechangeissues.com/files/science/Plimer.doc

No One Told Me It Was Wrong :: Vietnam Technology Computers Essays

No One Told Me It Was Wrong As Viet Nam steps into the global economy, its citizens take advantage of any new business opportunities available. From a western point-of-view, a local computer shop might be nothing new, but for a country coming to terms with technology of the 21st century, an internet shop, computer parts and services, or technology education facilities are lucrative and profitable. So profitable, in fact, that along some streets, there are several competing stores close to one another. Not just in the cities like Ho Chi Minh City (formerly Saigon) or Hanoi, the small towns and villages, are quick to follow their urban brothers and sisters. The duplication of software, acquired for free or bought cheaply, is what fuels the businesses. Software is given out for free with new hardware purchases, or duplicated for a small minimal fee, much less than the actual price that software companies sell them for. Distribution of pirated software is cheap and profitable, and is the cause of much concern in the global market, as we will explore in this paper. Software piracy is where most of the money is made in these computer shops, and it is because of this that Viet Nam maintains the leader among countries with the highest piracy rates. Though many business owners are aware of the consequences of such actions, many others, especially those in the developing towns and villages, are oblivious that pirating software has economical and ethical implications. How do you know a deed is wrong if you have not been informed so, especially if the deed has successfully been turned into a business opportunity by so many others around you? While considering the moral and ethical implications of software piracy in Viet Nam, one must consider the culture and economic situations as well. Background According to Gros and Meir, software piracy is "unauthorized duplication, distribution or use of computer software," [1] of which there are 5 types, as listed below: . Publisher Patent and Copyright Infringement: Company X copies a piece of software or process from Company Y for profit. This is a common form of software piracy, but is easy to identify and combat. . Industrial Piracy: This occurs when individuals or groups duplicate and distribute software on a large scale for profit. . Corporate Piracy: Company X purchases one copy of a piece of software, installs it on No One Told Me It Was Wrong :: Vietnam Technology Computers Essays No One Told Me It Was Wrong As Viet Nam steps into the global economy, its citizens take advantage of any new business opportunities available. From a western point-of-view, a local computer shop might be nothing new, but for a country coming to terms with technology of the 21st century, an internet shop, computer parts and services, or technology education facilities are lucrative and profitable. So profitable, in fact, that along some streets, there are several competing stores close to one another. Not just in the cities like Ho Chi Minh City (formerly Saigon) or Hanoi, the small towns and villages, are quick to follow their urban brothers and sisters. The duplication of software, acquired for free or bought cheaply, is what fuels the businesses. Software is given out for free with new hardware purchases, or duplicated for a small minimal fee, much less than the actual price that software companies sell them for. Distribution of pirated software is cheap and profitable, and is the cause of much concern in the global market, as we will explore in this paper. Software piracy is where most of the money is made in these computer shops, and it is because of this that Viet Nam maintains the leader among countries with the highest piracy rates. Though many business owners are aware of the consequences of such actions, many others, especially those in the developing towns and villages, are oblivious that pirating software has economical and ethical implications. How do you know a deed is wrong if you have not been informed so, especially if the deed has successfully been turned into a business opportunity by so many others around you? While considering the moral and ethical implications of software piracy in Viet Nam, one must consider the culture and economic situations as well. Background According to Gros and Meir, software piracy is "unauthorized duplication, distribution or use of computer software," [1] of which there are 5 types, as listed below: . Publisher Patent and Copyright Infringement: Company X copies a piece of software or process from Company Y for profit. This is a common form of software piracy, but is easy to identify and combat. . Industrial Piracy: This occurs when individuals or groups duplicate and distribute software on a large scale for profit. . Corporate Piracy: Company X purchases one copy of a piece of software, installs it on

Tattoo Essay

TATTOO Indians , Japaneses , American and African civilizations maked a tattoo for ornamental. In many civilizations tattoo used for protection to sickness and evil spirits. Tattoo used for emphasize the position of the individual in society (slave,lord,soldier,etc. ) A. C. 2000 in egypt , first tattoo found in mummy. Britons,Gauls and Thracians interested to tattoo art. Hellen and roman civilizations used tattoo for slave nd guilties people. First christian people wrote Jesus name to their body.Tattoo swords coming from Tahiti language â€Å"tautau†. Tattoo was used romantic feeling , patriotism or religionist aim but in 20 century just prof tattoo makers doing this art who has a licance . Because of hygiene problems and contegion as like AIDS. Tattoo , people usually say its a kind of an addiction. Well I think they are mostly right. But it depends on the people for sure. Some people are getting inked just for the model they like. Some are getting inked to tell others the th ings he has on deep inside his mind.People also say inked people will be regretful in the future cause they think tattooed people will get bored of their tattoos. Actually there is no really something like that. Tattoo is a way to show people what or who you are. Its a lifestyle. Or maybe just art. Tattoo will be a taboo for those forever. And the most amazing thing for some others,us. I love tattoo , I think tattoo isn't a sin . If you are ready tk get inked, you got to make sure you are doing it safe. You need A clean place and the professional hands .Its your body and There is no return at all. Price is never the same at tattoo studios. There is only one reason,quality. You re getting a painting on your body, get it well done! When you are getting inked, you need to be sober. If you drink alcohol,that makes your blood run faster and that means more blood out. Yes some of your blood would want to get out of your veins the pain of tattoo changes for the people. Some people says it a little bit hurts. Some even faint. Nothing to worry though. I think it's worth a shot.

Banksy’s Artwork in Detroit

Once again, all of the pieces Banksy put up in Detroit have either been destroyed by the owners of the walls upon which they were created – not knowing the signiflcance of the work – by Individuals looking to profit from the sale of the work, or, in the case of this image, ‘preserved,' significantly altered, or ‘destroyed' – depending on one's perspective – by individuals in the community seeking to save them from their Inevitable destruction, It Is equally Important to recognize that they surely (and undoubtedly) would have been destroyed in one way or another.Street rt is one of the only – if not the only – plastic arts that embrace's its own eventual demise. It Is, In other words, and Its practitioners are eminently aware of this, inherently ephemeral. As this [SLIDE – GO SLOW HERE] sequence of images [SLIDE] by a Street Artist known as Mobstr indicates. [SLIDE] The inherent ephemerality [SLIDE] of these works of art Is the result [SLIDE] of a relatively unique set of contextual circumstances [SLIDE] and social relationships of power within which most street artists ply their trade. [SLIDE] Just now, I referred to these pieces as works of art and I believe that that's how they should be regarded.Not as vandalism, not as a crime, not as a nuisance, or blight – however all of these descriptors are accurate, once again, depending on one's perspective. There is no other contemporary art movement that works at the same scope [SLIDE] and grandeur as street artists' do. They consider walls that sometimes stretch horizontally [SLIDE] for entire city blocks as a canvas of massive proportion. They see the blank concrete of a high rise and think of It not as private property, or the structure of someone's home or business, but as a concrete canvas.The sheer size, complexity, [SLIDE] and detail involved in ome of street art's most notable exemplars qualifies it as an artform par excellence. However, In the eyes of the law, the majority of property owners. or In the by laws of municipal city councils, this is, for the most part, not the case. Once again, and for the most part, in the eyes of the law [SLIDE], street art is vandalism and property damage that upsets the stability of city life and the sensibility of city dwellers, making them fear for their safety on the streets of their city.From this perspective, street art needs to be eradicated, erased, and/or tuffed out,' as the terminology of the street calls It, as soon as possible. Removing graffiti and street art Is akin to fixing the broken windows that, if left unrepaired, as the infamous story told by Wilson and Kelling goes, will lead to further crime, disregard for private property, the apparent safety of others, and an overall degeneration of the city as a space reserved almost exclusively, according to David Harvey, for commerce and private property rights.Succinctly, then, the life expectancy of a piece of street art [ SLIDE] is very short. It is around buffing out the work of street artists, however. There are at least four other factors that make the work of street artists inherently ephemeral. In addition to municipal officers buffing out pieces, the second factor limiting the life expectancy of street art, are property owners themselves [SLIDE]. When a piece of private property gets tagged without the permission of the property owner, the inclination of the property owner is to get to rid of what they consider to be vandalism as soon as possible.This is especially the case when the owner isn't aware of the value of certain pieces. This one [SLIDE], done by Banksy in Melbourne, Australia, was apparently destroyed when, someone's father was house sitting and he thought he would do his son-in-law a favour by getting rid of it. However, and generally speaking, the commercial value of street art by the vast majority of street artists, save a very select few, is close to nil. If you're a street arti st and you're not Banksy, you breaking proverbial windows all the time.Property owners, then, seeking to maintain the aesthetic integrity of their property, are the second cause of street art's limited life expectancy. The third cause is other street artists themselves. Ever since the appearance of graffiti on the subways and walls of New York City [SLIDE] and Philadelphia in the late 70s and early 80s, graffiti and street art have been caught up n a clandestine contest that revolves around territoriality, prestige, ego, and fame, based on the courage and capacity to get one's tag up in the most dangerous and visible locations possible.Looked at from these five different perspectives, street art is one of the few ‘plastic arts' that is planned, designed, and created in full knowledge that the end product will, in one way or another, disappear or be destroyed over time – and in some instances, very short periods of time. This inherent ephemerality is, of course, where th e digital camera and the Internet become incredibly important implements in the treet artist's quiver.As much as these artists are reliant on the physical qualities of cinder block, concrete, wood, and steel, to exercise their creative vision, they are equally reliant on the immaterial, virtual, and distributed hardware and software characteristic of the Web 2. 0 era, to document that which in all likelihood, and in the very near future, will disappear for one of the five reasons listed above.Taking into account the ephemeral transience of street art from the perspective of the artists themselves, these same artists can, then, as much as they are regarded as street rtists, also be regarded as digital artists, digital photographers, albeit digital artists and photographers that go to great lengths, and put themselves at great risk, in the preparation of their compositions.This point is important enough to recognize, but to stop here would be to cut short a more in depth examination o f the practice of creating street art and the absolute importance of the concrete yet entirely transient and stochastic qualities of the urban canvas to the art form. As I hope to demonstrate, the vagaries of the urban fabric serve only to reinforce the point Just ade regarding the importance of the digital camera and the Internet.AWKWARD – The very particular qualities of the surfaces upon which this kind of art is produced – the individual qualities of very particular walls – and the either serendipitous or pre- planned incorporation of trash, foliage, or other elements of the natural (or stretched canvas upon which other forms of art are produced – play an incredibly important role in the creation of street art. Reciprocally, and at the same time, they also underscore the importance of the digital camera, the digital photograph, and the Internet to the preservation and dissemination of the works themselves.I think this can best be explained by referenc e to the photographs themselves. If we look at this piece by Banksy for instance, [SLIDE] created in the run up to the London Olympics in 2012 and around the same time as his ‘Slave Labour' piece, we see a pole-vaulter falling backwards, not quite making it over the barbed wire fence and onto the discarded mattress below. For the time being, I'm less interested in a semiotic reading of the piece than I am in paying attention to the actual physical things that play a part in the construction of this semiotic meaning.The mattress and the fence are absolutely integral elements of the piece. They are as important to the work as the pole and the pole-vaulter. If absent, for whatever reason, the piece itself wouldn't be the same piece. Or, rather, it would be an entirely different piece, with an entirely different meaning. For instance, after this photograph was taken, there is a good chance that the mattress might have been discarded, the fence taken down in order to install the re quisite Plexiglas. The point being, that the artist has obviously deemed these elements of the urban fabric to be elemental to the overall work itself.If removed or altered in any way, as they surely will be, the work is no longer that of the artist. Much like deleting scenes from Hamlet would fundamentally alter the play as Shakespeare intended it, removing the mattress alters the piece as Banksy intended it. If the mattress goes missing, is moved, or shifted, the artwork, as the artist envisioned and created it, is no longer. This example [SLIDE] too, indicates how important the actual elements of the urban fabric are to the piece. They are intricately woven into the artwork itself.This is becoming ever more important and prominent in Banksys work and†¦ f I can speculate for a moment, I think this has everything to do with his politics – I presume he's a ‘he' at least – it has everything to do with his politics, the market value of his work, and the propen sity of property owners to remove it and auction if off, or of municipal councils to put it behind Plexiglas. So what would happen if this wall was cut out and moved to a gallery, into a private salon, or placed behind Plexiglas? Or what if we simply come back in Winter?Well, of course, the flowers that this boy is vomiting would die. They would either be uprooted and killed, squashed behind the Perspex and killed, or in time, and as a esult of the elements, die of natural causes. This is, of course, in addition to, and on top of, the fact that the piece itself has a very limited shelf life for the five reasons described above. As mentioned previously, once the work of street art is finished, the artist responsible for its production turns his/her back on it, in effect abandoning the work, leaving it to live or die as the street sees fit.Before doing so, however, and for the most part†¦ The work, as the artist intended it (and as he/she created it), is documented with a photogr aph. This practice too has its historical lineage. SLIDE] These are slides taken by Martha Cooper, a photographer, along with Harry Chalfant, responsible for archiving the early history of graffiti on the streets of this fair city we all find ourselves in today. Without the photographs of Cooper and Chalfant, not to mention the artists themselves, this important stage in the history of arguably one of preserved for us to see today.The photographic record of these inherently ephemeral works, then, preserves them and at least some of the context within which they existed at the time of their creation. In a manner of speaking, then, not only oes the digital photograph enable the preservation and dissemination of the artwork in a state that the artist obviously approved of, but the physical act of taking the digital photograph is the final brush stroke that signifies the piece is finished and the artist is done with his/her work. The moment at which he/she can turn around and walk away. Much like an oil painter who, when the canvas is completed to his/her satisfaction puts his/her name to the piece [SLIDE], the digital photograph serves as the street artist's signature of sorts. [SLIDE]lt signifies that the work is as the artist ntended it and that, in the state it was when the photograph was taken, is complete. So, again, similar to the signature in the top right corner of the Picasso, the signature is a sign that signifies the painting is complete. The digital photograph plays much the same role.Once again, it functions in much the same way as the artist's signature in that it denotes that the artist is happy with the result and the scene looks as it should. One of the more provocative questions that this pushes to the fore of our investigation, is, then, what if the piece is altered or removed from the context in which it was created for any reason whatsoever? SLIDE]. Extracted from the broader landscape that plays such a pivotal role in its interpretation and m eaning. Does it continue to be a Banksy for instance? And I think there's a very good argument that it does not.Doesn't the digital photograph of the work – in the place where the artist created it and inclusive of the elements so pivotal to its meaning – more accurately represent the artwork than the ‘salvaged' (or preserved) work [SLIDE] when it's placed in the white cube ofa gallery? And I think the answer is, yes, yes it does. If this is the case, then, the photograph serves not only as the signature of the artist, but because f the ephemeral nature of the work and the resolute importance of the surroundings to it's meaning also as a work of art itself – albeit one that reciprocally depends on spray paint to be completed.As mentioned earlier, in these instances, the street artist can be equally considered a digital artist, albeit a digital artist that goes to great lengths and puts him/herself at great personal risk in the preparation of their composit ions. This piece [SLIDE] was placed inside the perimeter of the dilapidated and abandoned confines of a Packard Assembly plant – a 3-and-a-half illion square foot ruin [SLIDE] on the south east side of metro Detroit. To be honest, and in my opinion, the piece itself isn't one of Banksys best [SLIDE].It is, however, notable because it makes specific and pointed reference to the very particular and exact location in which it was created. It is, much like a lot of his more recent work, heavily context dependent. â€Å"l remember when all this was trees. † And it is this this' [SLIDE] that I think distinguishes this piece. At the end of the process of filling in the stencil, and writing the phrase, Banksy metaphorically signs the piece by taking a hotograph of it. And he takes the photograph of the piece as he wanted it to look – knowing full well that it will probably disappear in the near term.The stencil itself is frame left, [SLIDE] with the ruins occupying fram e right, inviting the viewer of the photograph to complete the story the boy is telling by following the implicit directions offered in the word bubble. This is how Banksy wanted us to see the piece. This is he wanted it interpreted. The location and the broader context in which it is placed is, in fact, as important (or more so) than the image of the boy himself. This photograph, then, is a more accurate representation of the artwork in the way the artist created it than the actual piece that is now housed in a Gallery in South West Detroit.The only thing that marks the place of the original – in January of 2012 at least [SLIDE] – this too has probably changed – is an odd tangle of colourful fabric whose origins and purpose are impossible to verify – other than the fact that they are placed at the exact location where the piece was once located. Completely extracted [SLIDE] from the context that constitutes an incredibly important part of the canvas' its elf, the meaning of the piece as the artist intended it, no longer makes sense.Or perhaps, and rather, it still makes sense, but the sense that is now being made is not that intended by its creator, but, rather, by those persons who ‘saved' it from its eventual destruction†¦ or by somewhat obsessed academics like myself. Therefore, by moving the piece and extracting it from the place that is part and parcel of itself – that plays such an important role in the work – those individuals that preserved it, or saved a relatively small portion of the piece, did so by means of destroying the larger piece which might include the 3. million square feet that constitute the abandoned factorys footprint.In the absence of these 3. 5 million square feet, we no longer have a piece of street art by Banksy, but a roughly 7†² x 7†² corner of a piece that forms part of a much larger work of art. The fact that the photograph is also a poor representation of these 3-an d-a-half million square feet is something I'm still thinking through†¦ To concluders however, and completely omitting from consideration any conversation regarding the ephemeral nature of street art in relation to Benjamin's notion of the ‘aura' as it relates to works of art that o longer in exist, something I'm going to take up in my book†¦ s a result of the ephemeral nature of street art and the fact that the urban canvas is part and parcel of the artwork itself†¦ I would like to conclude by reiterating that as much as street artist's can be thought of as artists that work within (and with! ) the very concrete confines and materials of the urban fabric, they can also, and perhaps better, be thought of as digital artists that go to great lengths in the preparation of their compositions. Thank you so much for your time and attention today. YouVe no idea how much I appreciate them both.

Marketing Strategy of Levis Essays

Marketing Strategy of Levis Essays Marketing Strategy of Levis Paper Marketing Strategy of Levis Paper The Marketing Strategy Employed by Levis Missing In order for a new brand to establish itself in its market and for its products to sell successfully, thus achieving company goals and shareholder profitability, a number of key principles concerning consumer behaviour have to be fully grasped and addressed. As well as producing a range of new, exciting and quality garments, the firm will need to ensure that its products are cleverly and thoughtfully marketed to the appropriate consumer groups. In this report I will look at the marketing strategy employed by Levis on their new Anti-Fit style jeans, and at the importance of consumer behaviour in deriving this strategy. I will also look at the importance of a clear and up to date comprehension of the factors that affect consumer behaviour, paying particular attention to the key role that perception will play in forming consumers attitudes towards the new range of designer jeans. I will continue on to show how favourable perceptions about Levis brand identity will have a positive effect in raising consumer motivation to purchase a product from their range. The fashion industry at this time; a time of increasing disposable incomes and incidence of recreational shopping, is intensely competitive. We can draw on many examples to highlight the point that; companies who have established a strong and clear brand image, have tended to command a larger market share than those companies whos image is either unfavourable, for example old fashioned, or unattached to specific and clear values. Establishing a strong and istinguishable brand image for the Anti-Fit range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans. Creating the right brand image is largely dependent upon being in tune with the mindsets, beliefs, values and aspirations of the modern, well-informed consumer. Moreover ensuring that the consumer perceives the firm to be in tune with their way of thinking and holding similar values centrally to the Levis bra nd identity will be the key to ensuring marketing success. When advertising the Anti-Fit product Levis must ensure that its messages are clear and perceived by the desired audience in the intended manner. Evans, Moutinho and Van Raaij (1996) believe that aâ‚ ¬Ã‚ ¦the more we understand about the perceptual process both generally and of the target market concerned, the more we can ensure that the intended receivers of the message will interpret it in the intended manneraâ‚ ¬Ã‚ ¦ (pp. 55). The notion of branding can have significant effects on consumers perceptions of product characteristics and attributes. Studies have shown customers can often not tell the differences between the various brands but labels and their associations definitely influenced their evaluations. (Consumer Behaviour G R Foxall) This shows that customers perceptions of products can derive from marketing effort alone; brand images and brand differentiation can be the consumers only guide to want satisfaction. This is particularly evident in a highly branded stylised market such as the jeans market. Therefore pursuing the correct marketing campaign is essential to appeal to the target audience, in an already highly differentiated market. When shopping for designer jeans consumers are more likely to consider purchasing a brand product from his or her awareness set than from a company whos brand image he or she has not been exposed to. Brand awareness is an obvious precondition to purchase. (Jobber 2004) The purchase of a pair of designer jeans may be considered neither a high involvement nor low involvement purchase, where involvement may be thought of as aâ‚ ¬Ã‚ ¦the degree of perceived relevance and personal importance accompanying brand choice (Blackwell, Miniard and Engel 2001: quoted in Jobber 2004). The following model is an amalgamation of Fisbein and Ajzens model for high involvement purchases and Enrenberg and Goodharts model for low involvement situation. [IMAGE] The influences at work when shopping for designer jeans. The purchase of a pair of designer jeans is seldom undertaken with the same abandon and low risk as, for example, the purchase of a pair of socks. Jeans may be worn and enjoyed for many months, even years. Therefore the consumer would want to ensure that the jeans will remain comfortable, fashionable and flattering for more than a few outings. Creating a brand that is seen to be fashionable, desirable and having a degree of exclusivity, is vital for attacking the designer end of the jeans market. Referring to the model above and what has been written up to this point, suppose two comparably priced jeans were tested, both equally well fitting and both well styled. A consumer may be swayed by brand snobbery, wishing to attach herself to the brand he or she believes matches his or her beliefs and attitudes and will result in greater approval from his or her significant references. The more aware a consumer is of a brand, the more likely he or she may be to purchase its product. Perception of products and brand identity has a big impact on consumer purchasing behaviour, within a dynamic fast moving market, such as the jeans market; where style and originality is the key. Perception is defined as the entire process by which an individual becomes aware of his environment and interprets it so that it will fit into his own frame or reference (Walters in Consumer Behaviour G R Foxall 1977). People become aware of their environment through the five senses, therefore sensation is the process by which perception begins. Also important is the process of interpretation, which depends on the socio-psychological meanings the individual attaches to the object perceived. Everybody perceives things differently and this is important when thinking about grouping people into a particular market segment or marketing a brand in a particular way, as potential consumers may not interpret such things with the same meaning as intended. 0% of stimuli are received through sight, therefore when marketing a new range of designer jeans visual stimuli are a key method of attracting potential consumers. Potential customers within such a competitive market have a number of factors influencing their purchasing behaviour. Consumer buying is motivated by something more than awareness; it depends on the consumers needs and drives, tastes and aspirations, attitudes, personality and social environment. Products are not only purchased for their functional values but also, for the social and psychological meanings they convey. The purchase of a pair of jeans is linked, to what extent is dependent on the individual, to the formulation and shaping of a consumers self-image. Purchasing a pair of jeans will to some degree shape a persons self-image and the way others may perceive them. As marketers, a company must align the consumers self-perception and the image they intend to project to others, with the attributes and values they perceive to be attached to the company and its associated products. Grubb and Grothwohl (1967) suggest image research within marketing seeks to link the psychological construct of an individuals self-concept with the symbolic value of the goods purchased (p 23). A consumer will purchase goods that they believe will either enhance their self-image, or those which help the consumer to feel closer to their self image. Therefore we may think of goods, in this case designer jeans, as symbols that communicate something about the individual to his significant references (p 24). The selective nature of perception and attention act as a way of coping with the constant bombardment of stimuli, the precise manner in which the person allows some messages to penetrate while rejecting others depends on values, motives and attitudes as well as social situation. With a prior knowledge of this aspect of consumer purchasing behaviour, it is clear that when selecting and targeting potential consumers marketing strategies must incorporate a wide range of factors to appeal to a market segment which may encompass people with wide ranging beliefs, attitudes and values. For example marketing for young, trendy professionals looking for up to the minute style may represent a particular market segment but within this segment individuals may have varying beliefs or values. Therefore, by simply targeting a segment of the market we cannot assume homogenous perceptions of a new product. Differing attitudes to a particular strategy may be widely evident, therefore understanding consumers purchasing behaviour in relation to differing perceptions will give a wider insight into possible effective strategies.

Not Winning a Contest Doesnt Mean Your Writing is No Good

Not Winning a Contest Doesnt Mean Your Writing is No Good Not Winning a Contest Doesnt Mean Your Writing is No Good Not Winning a Contest Doesnt Mean Your Writing is No Good By Maeve Maddox The votes are in and the winners announced for the Second DWT Short Story Competition. Congratulations to winner Violet Toler and runner-up Easton Miller. Your stories pleased many readers. Contests are rough on writers. If we enter and dont win, its very hard to shake the feeling that our writing isnt any good. Possibly it isnt. But another possibility is that it just didnt appeal to the judgesin this case, 667 DWT readers from every walk of life and from many different countries and cultures. Hey, you cant please everybody! I didnt read all 97 entries, but I did read the eleven that made the final cut. And I read the tabulation of the votes with interest. The two entries I liked best came nowhere near the top in the voting. My picks were Crazy Fay by Sherry Roth and 2 AM and Counting by Katrina Mohr. Crazy Fay by Sherry Roth In this story, set during a Florida hurricane, a middle-class woman glimpses a homeless woman in a coffee shop. The images are striking and the language fresh. I especially like the detail of the raindrop earrings: Several people stood in line ahead of me, including one woman who had matted, wet salt-and-pepper hair, with rainwater droplets bizarrely hanging from her earlobes like a poor excuse for earrings. I tried not to stare, but those little droplets had me mesmerized. For her part, she didn’t seem to notice them. Roths descriptions and the inner dialogue of the narrator work together towards a poignant climax in which the narrators good intentions, belatedly conceived, come to nothing. Now thats true to life. 2 AM and Counting by Katrina Mohr I cant say I liked Katrina Mohrs story about the drug addict, but I certainly admire her skill in taking me inside the head of a junkie waiting to rob a liquor store. From the first sentence I know that hes a man who thinks about consequences and contingencies: The car window was crank-powered, not electric, but he preferred it that way. He never warmed up to the idea of being entombed in his car should it refuse to start. The author chooses words and descriptions to appeal to all the senses: the silver Zippo hissed he watched the smoke rise with his breath in the cold air The ashtray was full, spilling butts and gray-white powder Bruises along the underside of his arm throbbed impatiently and he felt like he was about to puke again. Congratulations to Daniel for generating so much participation in his second DWT writing competition. I look forward to the next one. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:50 Handy Expressions About Hands50 Nautical Terms in General UsePhrasal Verbs and Phrasal Nouns

A Comparison of Motivation Factors in the UK and China Essay

A Comparison of Motivation Factors in the UK and China - Essay Example From this essay it is clear that the managers should consider what motivation is appropriate for each category of employees in order to achieve required change or performance . The timing of motivation is also necessary to make the desired change at the right time. There is a direct relationship between employee motivation and organization performance. The scope of this document is to examine various factors that motivate employees and provide a comparison of employee motivation in the telecommunication industry between China and UK. In addition, the report will analyze the performance of the telecommunication industries of the two countries and establish any relation between employee motivation and performance. The study will involve only secondary data obtained from peer-reviewed sources but will not include any primary data.This paper declares that  employee motivation is one of the core long-term success elements in many organizations, even though, some employers always try to overlook its importance. â€Å"Work Motivation is a set of energetic forces that originate both within as well as beyond an individual’s being, to initiate the work-related behavior and to determine its form, direction, intensity,and duration†.  Employee motivation is an internal disposition of a person to be focused on and approach positive inducements and shun disincentives. The employee motivation factors can be categorized as those based on their needs as described by Maslow theory.

Multinational Running And Study Of Spirent Communications Essay

Multinational Running And Study Of Spirent Communications - Essay Example The name Spirent was adopted by the company in the year 2000 and continued its business expansion process with the help of acquisitions and alliances by taking over firms such as Caw Networks, Scientific Software Engineering, Fanfare Software and Imperfect Networks (Morning Star, 2014). The customer offerings of the company are mainly focused on the growth of providing effective test simulations and solutions in networking and communications process (Spirent Communications Plc, 2013). However, the financial performance of Spirent in the year 2013 was not significant in comparison to their performance of preceding years.   The operating profit of Spirent went down from $118.3 million in 2012 to $50.1 million in 2013 (Spirent Communications Plc, 2013).However, based on year performance comparison; Spirent noted that the performance of 2nd half of 2013 had improved by almost 17% from that of the first half (Spirent Communications Plc, 2013). Considering the financial up-downs, strateg ic and operational planning objectives of Spirent, the report will focus on analyzing the concerned company to evaluate their competitive position. The business performance of Spirent will be observed with the help of data gathered from the financial documents of the company. Beginning with the revenue, Spirent experienced a steep fall in its net revenue in the year 2013 as it decreased by almost 13% after reflecting a steady growth curve for the preceding 4 years since 2009 (Spirent, 2014).

Research Paper Example | Topics and Well Written Essays - 1250 words - 7

Research Paper Example These physical and psychological demands of the profession of nursing often leads to high job stress amongst nurses. Employee performance on the job is a function of three factors working together: effort, skills and abilities and the work environment. Skills is the set of abilities and knowledge possessed by the employee whereas effort signifies the amount of hard work the employee puts into the job (Levey, 2001). The theoretical framework of a research includes: the variables under study, the nature of relationship between the two and the reason for the same, study of other variables that might affect the outcome of the relationship and a schematic diagram showing the various relationships (Sekara, 2009). The two central variables under study in this study are: job stress and employee performance. There have been many definitions for stress. Michie (2002) defines stress as the psychological and physical state of a human when the resources available with the individual are not sufficient to manage with the demands and pressures of the situation. Although stress can not be said to be harmful in all the cases, it does seem to have significant negative effects. For success it is necessary that organizations provide quality services efficiently. In this scenario, job stress becomes a very important variable to be studied. There have been many factors that may result in employee being stressful at the job. Some of the reasons that may lead to stress at work include: poor physical working conditions, time pressures, work overload, role ambiguity, role conflict, dissatisfaction with the appraisal process, poor relationships with the manager or the subordinate or absence of decision making powers (Michie, 2002). Besides these, issues at home such as financial problems, or life crisis can also lead to job stress. The second important variable that needs study is the employee performance. Job stress often has significant impact on the employee morale.

SQL Injection and Buffer Overflow Attack Detection

SQL Injection and Buffer Overflow Attack Detection CHAPTER ONE INTRODUCTION This chapter discussed about research requirement for this research. It discussed briefly the research background in section 1.1, problem statement in 1.2, research objectives in 1.3, research questions in 1.4, scope of research in 1.5, research elements in 1.6 and research significant in 1.7 1.1 Research Background The internet which is a free, supportive and self-sustaining facility reachable to hundreds of millions of people worldwide, have become one of important communication’s medium today. The greatest widely used part of the Internet is the web or World Wide Web (WWW). The Web uses the Hypertext Transfer Protocol (HTTP) to convey data through the Internet as HTTP is a well-known language over the Internet. There is a Web Browser that acts as the main door to the Internet if user wants to view the web pages in different websites. Web pages is a document that may contain text, videos, sound, images or any multimedia components created in Hypertext Markup Language (HTML). In addition, to make the process of searching specific web pages easier, there is Uniform Resource Locator (URL) where it standardized naming convention for addressing documents available over the Internet or Intranet. As Internet become more and more significant, there are some individuals identified as hackers that have the ability to interrupt the peace of using Internet. For that reason, network security is required. Network security emphasis on securing networks from any violence or exploit especially from hackers and typically handles by network administrator on each organization that applies security policy. Thus, to ensure the three main goals of security which are integrity, availability and confidentiality is guarantee, network security become the main role to some kind of vulnerabilities in web application. Vulnerabilities can be referring as the flaws where attacker can take benefit by exploiting it to gain unauthorized access to their target. There are two of the most common web application vulnerabilities that exist in a web application are Structured Query Language (SQL) Injection and Buffer Overflow (BOF). SQL Injection is an attack in which the attacker inserts SQL commands into form or parameter values. It exploits the use of SQL query in the application. SQL Injection has become a predominant type of attacks that target web applications. The Open Web Application Security Project (OWASP) ranks it on top among the Top-10 security threats. Buffer Overflow is an exploit that can make the memory allocated to a certain application become massive. For example, an application expecting a five-digit postcode therefore the programmer only allocates enough memory for the perimeter. If an attacker enters more than five digits for example hundreds of digit, the application will end up using more memory than what it should. As of September 2010, 12 of the 20 most severe vulnerabilities ranked by US-CERT were Buffer Overflow related. There are a lot of web application vulnerabilities detection scanners existing in Internet. Either it free source or need to buy, there are more or less problems faced by these tools. The common problem meet by some of the scanner are false positive and false negatives. A false positive is when there is an error whereby a web application tested for is mistakenly found the vulnerabilities which actually there is none. Meanwhile, false negatives are the scanner does not found any vulnerability in a web application and telling user that the web is secure. However, actually the web application may have some vulnerability. Thus, by proposed a method for detecting the web vulnerabilities through searching for the suspicious and defined web vulnerabilities criteria, it will help the web application administrator to take a look and always standby in secure mode to avoid and secure mode for avoiding any attacks from the attacker. 1.2 Problem Statement Usually developers of a web application does not realize that their web application have vulnerabilities. They only realize it when there is an attack or manipulation of their code by someone. This is normal as in a web application, there are thousands of lines of code so, it is not easy to detect if there is some mistakes (Houghton, 2013). Nowadays lots of new hacker are born as the tools and tutorials are easier to get. According to Dougherty (2012), even though SQL Injection is very easy to protect against, there are still large numbers of the system on the internet are vulnerable to this type of attack because there will be a few subtle condition that can go undetected. Besides, in Buffer Overflow, although many methods have been proposed to address this problem, it mostly very high overhead involves considerable additional resources (Zheng, Zhou Liu, 2015). Therefore, a detection method for detecting the SQL Injection and Buffer Overflow while producing minimum false positive a nd false negative was proposed. 1.3 Research Objective There are two objectives that have been achieved in this dissertation: To construct a detection method that can detect SQL Injection and Buffer Overflow attack in web application based on acknowledged features and characteristics of the vulnerabilities. To evaluate the performance of proposed method in term of accuracy and efficiency by conducted two sets of experiments under laboratory testing environment. 1.4 Research Questions There are four research questions that have been addressed in this dissertation: Is it possible to employ a dynamic method for SQL Injection and Buffer Overflow detection in web application? What are the criteria used to detect SQL Injection and Buffer Overflow in the proposed detection method? What is the evaluation metrics used to measure the performance of the proposed detection method? How to measure the accuracy and efficiency of the proposed detection method? 1.5 Scope of Research This dissertation focused on the web application vulnerabilities which are more specific on SQL Injection and Buffer Overflow. This dissertation limited to: Detection of web application vulnerabilities which are limited on: SQL Injection Buffer Overflow A number of vulnerable website’s URL collected from: http://www.thetechnism.com/ http://pastebin.com/ For detection of web application vulnerabilities of SQL Injection and Buffer Overflow, the criteria used are: Get the URL of website Tokenize the URL Match the pattern with the matching criteria based on Boyer-Moore Algorithm Get the web application vulnerabilities The evaluation metrics that used in this dissertation are accuracy and efficiency 1.6Research SIGNIFICANCE There are two significances of this dissertation: This dissertation able to provide a method that can detect SQL Injection and Buffer Overflow attack based on Boyer-Moore String Matching Algorithm. This proposed detection method also able to generate the report regarding the level of vulnerability of the web application. The proposed method can assistance the web application developer or administrator to take any extra action to protected their application from being attacked by the unethical person outside the network to SQL Injection and Buffer Overflow attack.